Identity + Publication Design
Kansas Health Institute
Building a statewide public-health strategy people can recognize, navigate and use.
The challenge
Give a complex strategy one clear identity.
Age-Friendly Kansas connects organizations, communities and public-health systems around healthy aging. The visual system needed to hold serious policy content while remaining energetic, human and easy to navigate.
The centerpiece
A strategy built to be used.
The 40-page Three-Year Action Plan organizes a statewide vision into themes, playbooks, action steps, measures and collaborators—without losing the reader in the machinery.
40pages
3key themes
21strategies
Inside the playbook
Hierarchy carries the reader from a shared framework to specific action.
One visual language
From statewide vision to specific next steps.
The flower becomes more than a logo. Its color, geometry and ecosystem structure organize themes and connect every level of the work.
From launch to statewide action
The identity became a shared banner.
The initiative launched as a multi-sector conversation among state agencies, aging and public-health professionals and community members. It grew into a statewide action plan built around healthy aging across the lifespan.
View the published action plan ↗
The result
One identity.
A statewide invitation.
Brandidentity system
Strategy3 themes · 21 strategies
Multi-channelplaybook + outreach